How can I position my business for success in 2022?

Start-ups offer entrepreneurs the chance to make their own way in a given marketplace. When well executed, this business endeavor can lead to financial independence and the ability to impact your community. But without proper planning, your business could be part of the 50% that does not make it past their fifth year of operations.

Step 1: Avoid common mistakes

One way to set yourself up for success is to avoid common mistakes like a failure to get sufficient startup funding. Get funding in line before opening and make sure you have your accounting in line. Those who are not number savvy can either have an accountant work within the business, hire a third party or use software to help keep track of payroll and other accounting needs.

Another mistake is a lack of preparation before opening. Conduct a market analysis to make sure there is sufficient need for the product or service you aim to offer in your chosen area. Once you confirm the need for the business, chose a good name. The right business name can make marketing a breeze by easing stress that can come with search engine optimization (SEO) strategies and brand awareness.

Step 2: Capitalize on your strengths

82% of successful business owners told Small Business Trends that success was linked to having the right qualifications and experience. Use your background to you advantage when starting your own business. If you are concerned you are lacking in a certain area, find a partner or get the skills needed to fill that gap.

Step 3: Prepare to evolve

Businesses often need to evolve in order to continue to find success into the future. It can help to take a moment every year to review sales projections with an open mind and adjust as needed to help better ensure the business continues to succeed.